who manages & protects your reputation?
Strategic communications is about taking control of your message, creating recognition for your specific skills and engaging audiences who value what you bring to the table.
“I cannot imagine a better balance of pragmatic, hands-on advice & thoughtfulness. Julia's input has been an absolute game changer.”
Jan Kattein, Jan Kattein Architects
© Gareth Gardner
OVERVIEW
crEATiVE
WAYS to builD RecOgnitIon
As an experienced strategist, I support architects and creative organisations to communicate with their target audiences authentically, confidently and with impact.
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A good communications strategy strengthens relationships with clients and collaborators, engages new audiences, attracts talent and creates recognition for your specific skills.
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From establishing a coherent framework to support new business, finding an authentic tone of voice, creating a content plan for social media or upskilling an in-house team, my approach is tailored to each client's specific situation.
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By taking time to understand the essence of your organisation, and what you want to achieve, the result is a bespoke strategy which acts as a natural extension of your studio ethos.
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Working creatively and collaboratively, I help identify tools to increase visibility in a way that speaks directly to your audiences.
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“Julia is not only extremely rigorous and professional, but always a pleasure to work with.”
Michael Squire, Squire & Partners
ABOUT ME
getTing cOmfortable with cOmms
My aim is to demystify communications and establish it as a key business tool, developing strategies which support you to build visibility and communicate with clear purpose.
I have over 25 years experience collaborating with architects and creative businesses. Working with emerging architecture studios through to established practices - as well as engineers, designers and art consultants - every challenge is different.​
You can find podcasts and events here where I share my thoughts on why strategy is important in communications.
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I've been a juror for the RIBA and TET Inspire Future Generations Awards, a mentor for London Festival of Architecture's 20th year, and been invited to contribute to the Museum of Architecture's Directors series and London Architecture Diary.
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As a champion for inclusion in the built environment - particularly engaging younger generations - I also support organisations including HomeGrown Plus, Built By Us and the Thornton Education Trust.
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© Francis Augusto
EstablIshing a FoundatIon
Understanding the business vision
Identifying target audiences
Core values & causes
Industry position & peer review
Client perception audits
Building in-house teams
BuiLding
ReCoGnitIon
Brand & voice
Messaging & content creation
Client relationships
Industry engagement
Media & thought leadership
Digital strategy
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CulturE &
Community
Studio culture
Practice figureheads & succession
Attracting talent
Creative collaborations
Embedding social purpose
Community engagement
CLIENTS
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Find more information, podcasts and advice on how communications can support your business here and on my social media channels