In a noisy
worLd,
how can you
make yourself heard?
As an experienced strategist, I support architects and creative organisations to communicate with their target audiences authentically, confidently and with impact.
“I cannot imagine a better balance of pragmatic, hands-on advice and thoughtfulness.”
Jan Kattein, Jan Kattein Architects
OVERVIEW
crEATiVE
WAYS to builD RecOgnitIon
A good communications strategy strengthens relationships with clients and collaborators, engages new audiences, attracts talent and creates recognition for your specific skills.
From establishing a coherent framework to support new business, finding an authentic tone of voice, creating a content plan for social media or upskilling an in-house team, my approach is tailored to each client's specific situation.
By taking time to understand the essence of your organisation, and what you want to achieve, the result is a bespoke strategy which acts as a natural extension of your studio ethos.
Working creatively and collaboratively, I help identify tools to increase visibility in a way that speaks directly to your audiences.
© Gareth Gardner
“Julia is not only extremely rigorous and professional, but always a pleasure to work with.”
Michael Squire, Squire & Partners
ABOUT ME
distILlIng what's
important to
your practIce
My aim is to demystify communications and establish it as a key business tool, developing strategies which support you to communicate with clear purpose.
Working with emerging studios through to established practices, every challenge is different.
I have over 20 years experience collaborating with architects and creative businesses, and have been an invited contributor to events by RIBA, London Festival of Architecture and the Museum of Architecture.
In 2022 I was incredibly chuffed to be shortlisted in the Archiboo Awards Best Consultant category.
You can find podcasts and events here where I share my thoughts on why strategy is important in communications.
As a champion for inclusion in the built environment - particularly engaging younger generations - I also support organisations including HomeGrown Plus, Built By Us and the Thornton Education Trust.
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© Francis Augusto
EstablIshing a FoundatIon
Understanding the business vision
Identifying target audiences
Core values & causes
Industry position & peer review
Client perception audits
Building in-house teams
BuiLding
ReCoGnitIon
Brand & voice
Messaging & content creation
Client relationships
Industry engagement
Media & thought leadership
Digital strategy
CulturE &
Community
Studio culture
Practice figureheads & succession
Attracting talent
Creative collaborations
Embedding social purpose
Community engagement
CLIENTS
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Find more information, podcasts and advice on how communications can support your business here and on my social media channels